CitiBank - Apple Watch

Apple-Watch-Mock copy.pn
 

A Key to the Citi

Company

IBM IX

My Role

Sr. Visual Designer

Location

New York, NY

My Team

5 Global Leaders, 50+ (Designers, Architects, Strategists, Researchers, and Developers)

My Process

  • Learned the Human Interface Guidelines for iWatch (i.e. the difference between Personal Alerts and Actionable Push Notifications).

  • Led client workshops to define and design the personas.

  • Created storyboards to explore how the app can solve banking pain points and seamlessly integrate into a customer’s daily life.

  • Designed layered psd’s and created multiple concepts and designs.

 
Sharae GibbsComment